Production / Entry №207 / Mastering DIY MASTERING VS PAID MASTERING: WHEN EACH MAKES SENSE №207 Posted 09·09·26 Logged by Josh McKenzie Read time: 8 min Filed under: Mastering, Production, Releasing Music Nobody sets out to release a track that sounds thin next to everything else on the playlist. But it happens constantly, and the
DIY MASTERING VS PAID MASTERING Read More »
Career / Entry №203 / Promotion What Is A One-Sheet? How To Write One Promoters Will Read №203 Posted 27·08·26 Logged by Josh McKenzie Read time: 8 min Filed under: Promotion, Gigs, Press A promoter opens their inbox on a Monday morning and finds sixty emails from bands. Most of them run for six long
What is a one-sheet? How to write one promoters will read Read More »
Career / Entry №205 / CD Sales WHY YOUNG PEOPLE ARE BUYING CDS AGAIN, AND WHAT IT MEANS №205 Posted 02·09·26 Logged by Josh McKenzie Read time: 8 min Filed under: CD Sales, Physical Releases, Music Business For most of the last fifteen years, when a band asked me whether CDs were still worth pressing,
Why Young People Are Buying CDs Again Read More »
Career / Entry №204 / Band Photography HOW TO BRIEF A PHOTOGRAPHER FOR YOUR BAND PHOTOSHOOT №204 Posted 26·08·26 Logged by Josh McKenzie Read time: 9 min Filed under: Band Photography, Branding, Artwork Most band photos go wrong long before anyone turns up with a camera. They go wrong in the message that says “we’re
How to brief a photographer for your band photoshoot Read More »
Career / Entry №202 / Pricing HOW MUCH SHOULD YOU CHARGE FOR VINYL AT A GIG IN THE UK? №202 Posted 24·08·26 Logged by Josh McKenzie Read time: 9 min Filed under: Pricing, Vinyl, Merch Somebody’s stood in front of your records with a pint in one hand, working out whether they can justify it.
How much should you charge for vinyl at a gig in the UK? Read More »
Production / Entry №201 / Metadata WHY YOU CAN’T AFFORD TO GET YOUR MUSIC METADATA WRONG №201 Posted 22·08·26 Logged by Josh McKenzie Read time: 9 min Filed under: Metadata, Royalties, Releases Nobody ever finished a mix and thought, right, now for the exciting part: the spreadsheet. But the twenty minutes you spend filling in
Why you can’t afford to get your music metadata wrong Read More »
Career / Entry №200 / Merch HOW TO SET UP A MERCH TABLE THAT ACTUALLY PULLS PEOPLE IN №200 Posted 20·08·26 Logged by Josh McKenzie Read time: 8 min Filed under: Merch, Gigs, Selling You can play the best set of your life, walk off to actual applause, and still watch every single person head
How to set up a merch table that actually pulls people in Read More »
Career / Entry №199 / Pre-Orders CD PRE-ORDERS 101: HOW TO TAKE PRE-ORDERS BEFORE PRESSING №199 Posted 10·08·26 Logged by Josh McKenzie Read time: 9 min Filed under: Pre-Orders, CD Pressing, Release Planning Running CD pre-orders before you commit to a press run is the single cheapest way to find out how many discs you
CD pre-orders 101: how to take pre-orders before pressing Read More »
Career / Entry №198 / Metadata ISRC CODES EXPLAINED: EVERY UK INDIE MUSICIAN’S GUIDE №198 Posted 28·07·26 Logged by Josh McKenzie Read time: 9 min Filed under: Metadata, Releasing Music, Royalties Somewhere in the release process, a distributor asks you for your ISRC codes, and if you’re like most artists I talk to, your stomach
ISRC codes explained: every UK indie musician’s guide Read More »
Artwork / Entry №197 / CD Design ALBUM COVER ARTWORK: THE GOOD, THE BAD, AND THE BLURRY №197 Posted 12·07·26 Logged by Josh McKenzie Read time: 8 min Filed under: Artwork, CD Design, Branding I’ve seen thousands of album covers come through CD Unity. The great ones stop me in my tracks. The bad ones
Album cover artwork: the good, the bad, and the blurry Read More »
