How to Sell 100 CDs at Your Next Gig
The practical guide for independent artists and bands who want to turn their live shows into a proper income — one CD at a time.
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What’s inside the guide
Six chapters. Everything you need
to sell out your merch table.
Get your head around the numbers
Why £10 is the perfect price point, and what 100 sales actually means for your income.
Set up your merch table like a pro
Positioning, visual merchandising, card payments — the details that double your sales.
The psychology of the gig sale
When to sell, what to say on stage, and why being at the table yourself changes everything.
Build anticipation before the gig
How to use social media and your email list to drive sales before you even play a note.
Keep the momentum after the gig
How to capture contacts, thank buyers publicly, and keep selling long after the show ends.
Make your CD worth buying
Why packaging matters more than you think — and what separates a keepsake from a throwaway.
“At £10 a CD, selling just 30 copies at a gig covers your venue door fee. Sell 100 and you’re running a real music business.”From the guide — How to Sell 100 CDs at Your Next Gig
What artists say about CD Unity
Real artists. Real releases.
The print quality is excellent and the finish on the Digipak is superb. A number of friends have commented on how good the package is.
Josh was an absolute star getting our CDs sorted. We were short on time but he pulled out all the stops to make sure we had them for our EP launch.
Everyone who has bought a copy has commented on how good the packaging looks. CD Unity turned it around quickly and dealt with all my queries without issue.
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in your hands?
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